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    Furthermore, many pollutions and nuisances are brought into the destinations by people who are unaware that they created them. For example, they will bring a mass of traffic sewage and other hazards to environment. Each of those miles traveled by automobiles means more pollution belching out of automobile tailpipes and more smog (Fox and Pope, 1994). Consequently, from the perspective of local people, the residents’ life has been profoundly impacted. Residents have to face the unsatisfactory environment, lack of parking, vandalism and graffiti (Bonimy, 2008).
     
    Last but not least, Disney is a typical representative of Commercialisation. Disney characters seem ubiquitous on its T-shirt, lunch boxes and napkins. Its comics reach even the most isolated rural regions. However, in the process of Disneyfication, it homogenized the local environments and brought in hybrid consumption (, 2006). Therefore, the cultures are embellished and destinations are reconstructed in order to obtain high profit. Quoting an example of Disneyland, no matter what the original destination, culture and local people are, Disneyfication can magically transform them into their theme. It leads the loss of tourists experiencing to authenticity of cultural. In addition, the habitats of many animals are virtually forgotten by Disney as well. Due to the commodification, many cities are struggling with the huge influx of mass tourists. Disney has created huge amount of waste, thereby the environmental pollution is getting more and more serious and will become a global threat someday (Fox and Pope, 1994).
     
    Positive impacts
    Unlike the negative impacts derive from the commodification of culture and commercialisation of destination; there are still grounds for maintaining the commodification which can provide benefits to local people (Su, 2011). A typical benefit from commodification is it can preserve and promote the local effectively. For example, Naxi ethnic music is a unique folk music belongs to the Naxi people in Lijiang area of Yunnan Province. Bailey (2008) found that in the initial period the instrument players felt a little shameful when Naxi music was presented as commercial performance. By the same token, most players intentionally distanced themselves from money exchange with tourists. However, commodification has not reduced the intrinsic value of Naxi music. On the contrary, Naxi music which was only known by local people in the past now jumped into popularity. Due to its outstanding achievement, commodifications not only generated economic benefits but also entertained people from the culture of the destination and effectively protect and spread Naxi music to the younger generation.

    Figure 2  Naxi Ancient Music
    (Source )
     
    From the other point of view, tourism revenue has become a significant pillar of the national economy in many countries. Commercialization largely promoted the development of the local economy. For example, tourism industry has led to substantial growth in commercial revenues in Macau. According to (Macau economy, 2012) in terms of hospitality industry, in August 2011, Macao has 96 hotels, offers 22383 guest rooms. In August 2012, the number of hotel in Macau has increased to 101, the numbers of guest rooms were rising to 25108.In addition, in 2011, and the occupancy rate of hotels consequently rose by 4.5% year on year to an average of 83.6%. Obviously, the development of tourism has profoundly influenced on the local Macao economy. Also, heritage culture is a significant element for attracting visitors. Economically, there are many positive impacts on local communities. For example, the sales tax and other tourism tax are increased, and the governments are able to fund for older buildings and sanctuaries preserving or revitalizing (Vesey, 1999).
     
    According to ), the significant increased tourists will occur in next two decades from 2010 to 2030 and it will enrich the economic performance in most countries. 

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