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    Figure 3  UNWTO Tourism Towards
    (source :2030)
     
    In addition to the improvement of local economy by commodifying tourism, as tourism is a labor-intensive industry, to develop tourism is more advantageous to solve the employment problem than other service industry. Robu and Balan (2009) pointed out that a moderate amount of commercial tourism development, not only can provide funds for the maintenance of cultural relics, but also can increase employment opportunities so that the living standards of residents will be improved. This is because tourism can not only increase the employment in its own industry, but also can drive and promote the increase of the related industry employment. A favorable development of tourism will be a promising elevator for providing more job opportunities in many related industry. The considerations include traffic, communication, non-staplefood and construction industry. Cooper and Hall (2012) claim that in some tourism developed countries, there are large number of direct and indirect employees who service in tourism industry. 
     
    Solutions
    Most people, who can be generally described as traditionalists or developers, suppose that a reasonable solution to the conflict between commodification and tourism will be found on middle ground. There are a number of different approaches and techniques for managing and alleviating the negative impacts due to the commodification in tourism. Firstly, Mason (2003) put forward that a significant part of reducing negative influences is to control the over-exploited heritage tourist destinations. To a certain extent, local law and institution are the essential line to eliminate or ameliorate excessive exploration. By the same token, the carrying capacity in one destination should be limited.
    Tourism carrying capacity refers to the largest capacity of absorbing foreign tourists without leading to environment damage and unacceptable decrease of the quality of travelling experience.  (O'Reilly, 1986).Vesey (1999) states that tourism carrying capacity emphasize on the impacts of the bearing capacity of tourist destination such as intensity of land use, economic benefits of tourism and tourist density factors. The relevant departments should make plans to manage and curb the excessive development to avoid the population saturation, in spite of difficulties of implement. Also, local government should make efforts to enhance the legislation of folk and ethnic culture protection. Monitoring carrying capacity can efficiently control the tourist flows.
    For heritage site, the cultural resource is unpriced, but there are still some people deliberately putting up price of the cultural products. Due to this, (Finkel, 2008) asserts that a mechanism is indispensable part for maintaining the equilibrium between the cultural products and the economic benefits for those who offers tourism products. Because of the market demand and the temptation of interests, the developers in some extent have to find out a “homeostatic adjustment” (Vesey, 1999). More specifically, sustainable tourism is required to take the financial responsibility for long-term success.
     
    Evaluation
    In summary, the author considers that the commercialization is the inevitable phenomenon in tourism development. As is known to all, tourism development is dependent on nature, culture and environment. The issue is the interplay of commodification and culture authenticity in terms of the development of tourism. Shepherd (2002) stated that “an acceptance of a cause and effect relationship between tourism and cultural commodification requires an acceptance of a problematic notion of ‘authenticity’”. In some cases, commodification exploits the visitors’ opportunities to have an authentic experience. Additionally, the natural environment can hardly escape being threatened by the excessive development and the influx of a large number of visitors. However, the author also thinks that culture needs to be developed and spreaded. People should not confine the culture under the backward state on the ground of protecting culture. It not only violated its own developmental pattern, but also distorted the connotation of the authenticity. Therefore, the commodification should not be regarded as annihilation of culture. On the contrary, the purpose of commercial operation is to develop the cultures. This is not only can protect some endangered culture, at the same time, through the exchange of the advanced culture with the outside world, it also can realize the innovation of traditional culture. Also, the solutions to the dilemma need not only corresponding adjustment in related institution but also fundamental change in people perspective. The author believes that an appropriate commodification is reciprocity and mutual benefit between tourism and local communities. The ultimate goal of cultural commercialization is to make tourists and the true culture closest to each other without endangering the cultural authenticity. Lastly, every single person should have a responsibility to protect and develop the cultures from the evitable threats. 

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