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澳洲代寫culturology 案例


    澳洲代寫culturology
    1.   Discuss the importance of subcultures in segmenting the market for food products. Identify a particular product and show how it should be marketed differently to different ethnic groups.
     
    Q1:
    The importance of subcultures are exists in every aspect of our life, 澳洲代寫culturology  also including in segmenting the market for food products. No subculture, no variation on everything. So in the food market, there have different kinds of food and food brands; also have different food favors and packing covers which have attracted the eyesight of different subcultures’ consumers.
    Different ethnic groups have different cultures. For example, coffee, tea and coco are the three famous drinks over the world. But for Asia people, they are more often drink tea than coffee. So selling tea to Asia group will be easier than selling to western people.
     
    2.   Foxtel is marketing pay television services in Australia. What approach should it take to households where the main decision makers are:
    a)    Baby boomers
    b)    Generation X
    c)    Generation Y?
     
    Q2:
    When the main decision makers are the generation of baby boomers, the information about retirement advice, entertainment, hospitality and travel should be more using in the marketing. And it is better to take some health and fitness sections in this market.
    When the main decision makers are the Generation X, it is better to bring the appealing advertisements with old brands.
    When the main decision makers are the Generation Y, aware of putting marketing hypes are necessary. And the novelty can be the key point to attract them.
     
    3.   What allowance should be made for the ability of the elderly to process complex information in making product purchase decisions?
     
    Q3
    The elderly population sees their retirement as starting a new chapter in life. So this group people have more diverse interests and they also pay more attention to the service. And also the elderly have the strong feelings which are they the be respected to social and family. So the multiple and detailed choices with emotional promotion is a good way of allowance for the elderly to process complex information in making product purchase decision.
     
     
    4.   In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand, or can it successfully market the same product to the under and over 50s?
     
    Q4:
    It is a good option to Oil of Olay considering a new strategy for its face cream to the 50-plus market. The 50-plus market is a large segment in which the people are reaching retirement age and they are very affluent. And they are also following with strong interests in health and fitness. So it will have a big market. But develop a new brand might be take a chance, because these group of generation are consumption oriented. They are loyal to the brand names.

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